Independent agents can tailor the shopping process to customers’ financial needs using comparison software and rating tools – a huge advantage over online, do-it-yourself policy shopping.
There’s a good chance your dealership already sells extended warranties and gap insurance. One product that’s less commonly available from dealers? Personal auto insurance.
Selling auto insurance might seem like a headache. But it can help you deliver more value to customers – and bring in more revenue in the process. The key is partnering with independent agents who have the knowledge and certifications to handle the sales process.
Boosting Customer Satisfaction
Every customer needs auto insurance before driving their new car off the lot. But shopping for a policy can be time-consuming – a major headache when the auto market is so hot. With sky-high demand, even a small shopping delay could cause customers to lose out on the vehicle they want.
Selling insurance at your dealership smooths out the car-buying process. You can empower customers to make a frictionless buying decision and drive away with everything they need.
What might direct selling look like? After a customer meets with the F&I team, they can consult with an independent agent in person at your dealership or virtually. The agent can answer policy questions on the spot, saving customers hours of extra work. And as an insurance professional, the agent can deliver personalized guidance that customers can trust.